Germany's 2010 World Cup Campaign


Jogi Löw

and one...

" Glückspulli "

Germany 4 - 0 Australia
Germany 4 - 1 England
Germany 4 - 0 Argentina


Fashion Idol:Joachim Löw ist schicker als David Beckham - a photo spread from welt.de

Football-mad Germans have snapped up the "lucky" blue cashmere sweater that German coach Joachim Loew gives partial credit for his side's World Cup winning streak, a retail chain said Tuesday 6 July 2010.
The jumpers have flown off the shelves, upscale clothier Strenesse said, with fans having to travel to the neighbouring Netherlands, home of the Germans' fellow semi-finalists, to get their hands on the talisman Loew has worn at three German victories.
"We're completely out of stock," a company spokeswoman told AFP.
The 50-year-old's backroom staff have demanded Loew wear the cobalt cashmere in the semi-final against Spain Wednesday, as he has every time Germany have scored four goals in a match at the finals in wintry South Africa.
Loew, who replaced Jurgen Klinsmann after the 2006 finals, donned the v-neck in the opening 4-0 humbling of Australia, the 4-1 destruction of old foes England and then the 4-0 humiliation of Argentina Saturday - the first time that a team has thrice scored four goals in the finals.
He told reporters that "Germany's miraculous sweater", as the daily Bild has dubbed it, might just have magic powers.
"I am not really superstitious but (deputy coach) Hansi Flick and others basically forced me to put it back on - it gave us four goals at each of the matches," the dapper trainer said.
"There's no way I'm changing my sweater, or even washing it."
Despite sweltering temperatures in much of Germany, shoppers cannot get enough of the 199-euro (250-dollar) sweater in "Jogi" blue.
Those willing to sacrifice authenticity for comfort can purchase cotton or mixed-blend lookalikes, Strenesse said.
Meanwhile desperate fans in Berlin were coveting the Jogi look.
"I wanted one for my dad - he would have been so happy," 26-year-old Anna Gruber said as she surveyed an empty shelf at Strenesse.
"He already has the Jogi shirt."
During the European Championships in 2008, the trim Loew wore a snugly tailored white button-down that also became an iconic fashion statement.Then the Germans made it to the final, before losing to Spain. from AFP - 6 July 2010

"Topmodisch am Spielfeldrand" is the description of Jogi from this article by welt.de

No sweat-er for Germany in Jogi's wonder jumper

A welt.de article with a link to a TV report !

Löw donates lucky blue jumper to BILD charity:
The whole of Germany is celebrating an unlikely World Cup hero - Jogi Löw's lucky blue jumper!
And the generous coach will donate the pullover to charity, after the World Cup of course...
Germany have been on fire in South Africa, scoring four goals on three occasions so far - the last being in the brilliant quarter-final victory over Argentina.And an ever-present in their success has been Jogi Loew's blue Cashmere jumper. He also wore it during the victories over Australia (4-0) and England (4-1).
The jumper will be auctioned to raise money for BILD's 'Ein Herz fuer Kinder' campaign'. The auction will take place at the annual TV gala on December 18.
First of all, however, Löw will be wanting to win two more games in the blue pullover. Just two more victories are needed to fulfil the dream of a fourth World Cup title, thanks in part to Jogi's victory jumper which has already gone down in football history.
The item costs 199 Euros from fashion label Strenesse, which has kitted out the entire Germany squad. Tactical genius Löw was asked to wear the baby Cashmere top before the Argentina game: "I was pretty much forced by Hansi Flick and the others to wear the jumper."
And Germany's success shows they were right to insist on it!
Jogi now feels bound to wear it again in the semi-final.
"It would be bad luck to change the jumper," he said.If he wears it for two more games, Germany will win the World Cup - then it will be a world champion baby Cashmere sweater! - from Bild


...Sadly, it was not to be....

From the blogs:

Man with style - from Wandering Rocks
Joachim Löw: Fashion King - Third Kit
Jogi Loew's lucky blue sweater sold out in Munich - worldcupblog

One of my favourite articles of the summer, by British fashion writer Godfrey Deeny, explains that whilst British gents were used to losing to the German boys at football, they are now also losing out in the fashion stakes, now Jogi is on the touchline:

"And, Jogi's got a good sense of grooming, the just a tad too long hair imbues him with that creative touch, a sense that he reads interesting novels, which women always like. He even looks like the big brother of the current model in Dior's current Eau Sauvage cologne ad campaign, for chrissakes! And that hint of gray hair imparts a certain youthful gravitas. The frauleins must swoon."
Read the full article at Achtung-Mode

The article was also translated into German appearing in Stern , the headine "Trägt Löw etwa kein Unterhemd?" picking up on Jogi's Clark Gable-esque habit of not wearing a vest.

Strenesse Homepage from July 2010 (left).
With thanks to Strenesse Homepage

And not forgetting "Jogi for Kids"

And a wonderful fashion spread from Austrian magazine 'News', on how to recreate that Jogi style!

If only it was that easy!!!


From My Archive Section:

Whilst in Berlin for the Euro 2012 qualifier against Turkey, Jogi met up with an old friend - his "blauen Glückspullover" so famously worn during the World Cup earlier this year.The Strenesse jumper, in what has now become known as 'Jogi-blue', will be auctioned on 18 December for Bild's 'Ein Herz fuer Kinder' campaign., 7 October 2010

Watch the full video here

"Ein Herz für Kinder", Berlin, 18 December 2010

1,000,000 EUROS !

was the amazing price paid at auction for Jogi's blue cashmere sweater, worn during this summer's World Cup.

The pullover was bought by a German Department store group, Galeria Kaufhof, and the proceeds will go to "Ein Herz für Kinder" benefitting children at home and abroad.

During the Gala evening, presented by Thomas Gottschalk and with guest-of-honour HRH Prince Harry, Jogi was also seen manning the telephone lines collecting pledges! In total 15,4 million Euros € was raised.

With thanks to ZDF and Bild for their live streams during the evening.


Highlights from the After-Show Party
(Jogi at 1:54)

A blue cashmere sweater worn by Germany coach Joachim Löw during his side's run to third place at the 2010 World Cup has won a spot in the German football federation's museum.
Löw had worn the tight sweater in group wins over Australia and Ghana in South Africa as well as their spectacular knockout round victories over England and Argentina.His players had urged him at the time not to wash the sweater and keep wearing it during their fine run after he had briefly opted for a cardigan in their group stage defeat to Serbia.
Assistant coach Hansi Flick also sported a blue top in some of the matches.
The garment's luck seemed to run out when Germany were beaten in the semi-final by eventual winners Spain.
"This is a great idea," Löw said in a statement. "This sweater is an unforgettable reminder of the World Cup in South Africa and the amazing time millions of fans, our players and coaches had."
The sweater will be on permanent loan from a private company and will be exhibited at the DFB football museum in Dortmund from 2014 onwards.  from dawn.com - 30 May 2011
See you there!

Germany coach Joachim Löw on Monday donated his 'lucky' blue sweater worn during the 2010 World Cup for its inclusion in a museum being built by the German Football Federation (DFB).
"I hope that the pullover will have a worthy place in the museum and will be well looked after," said Löw as he handed over the cashmere sweater."Maybe I will still need it to bring me luck in other tournaments."
The presentation took place a day before Germany are due to meet Belgium here as the hosts bid to make it ten wins out of ten in Euro 2012 qualifying.
The sweater was purchased by the owners of a German supermarket chain last December for one million euros.It earned its reputation as a lucky charm after Löw wore it during three wins when his side scored four goals in South Africa - against Australia (4-0), Argentina (4-0) and England (4-1).
Germany finally lost to eventual winners Spain to finish third in the tournament.Work on the DFB museum is due to start in 2012 on the site in Dortmund, western Germany and will be completed in 2014. - from AFP - 10 October 2011
And in this article, Bild.de reports that Jogi hinted he may even need to wear the sweater again - in the cold of Russia 2018!
Article on the dfb.de website

The jumper now has pride of place at the Deutsches Fußball Museum in Dortmund where it can be viewed by visitors, October 2015

Last revised 4 December 2015
With thanks to everyone on the Group for their help and support, especially Kohe and Elfriede!
See my Index Page for photograph credits.
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